Turn Customer Success into Customer Advocacy

Customer Content | Sales Reference Enablement | Consulting

Customer advocacy made simple, scalable, repeatable

You’ve seen firsthand the power that happy, successful customers wield in the market.

Authentic voices. Proof points that matter. Social evidence that builds trust, influences sales opportunities, and shortens sales cycles1.

It appears to be so simple. But busy marketers often have neither the time nor expertise to develop customer advocacy initiatives that are both strategic and follow a systemic framework.

1 – IDC Research: Teams with structured, peer-reference programs have 35% higher close rates and 25% shorter sales cycles.

Case studies: developing advocates

What sales executives are saying

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$3.7 Million Sale
“This was an amazing visit! The best reference encounter I have ever been a part of.”
Registered Pharmacist/Health Systems Sales Executive
Alabama
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$10.4 Million Sale
“This was one of the best site visits I have participated in. I could not be more ecstatic. It gave a huge boost to the buyer’s confidence.”
Registered Nurse, MBA/Sales Account Executive
Tennesee
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$2 Million Sale
“The call went really well. The advocate did a great job of showing what the solution looks like in a ‘real world’ setting. I would use the advocate again for sure.”
Sales Account Executive
Missouri

The Froehlich USA advantage

Froehlich USA Communications helps organizations tell clearer, more credible stories — through customer advocacy programs and high‑impact content.

  • Built on trust, authenticity and social evidence that moves markets
  • Deliverables your sales team can use with confidence
  • Scaled for success with a common framework and tools

  • Coaching available when you need strategic depth

  • Flexible terms to streamline purchasing

Let's talk about developing your advocates

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